eBook PDF / e-Pub Marketing Warfare

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Title:Marketing Warfare
Format Type:Ebook
Author:Al Ries, Jack Trout
Publisher:McGraw-Hill Companies
ISBN:0071460829
ISBN 13:
Number of Pages:216
Category:Business, Non fiction, Buisness

Marketing Warfare by Al Ries, Jack Trout

PDF, EPUB, MOBI, TXT, DOC Marketing Warfare The book that changed marketing forever is now updated for the new millennium .

In i Marketing Warfare i propelled the industry into a new modern sensibility and a world of unprecedented profit Now two decades later this Annotated Edition provides the latest most powerful tactics that have become synonymous with the names Ries and Trout New content includes in depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen Sony Coca Cola Budweiser IBM and McDonalds along with annotated reproductions of winning and losing ads

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It, Bottom-up Marketing, Marketing Warfare, The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand, The Fall of Advertising and the Rise of PR, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace, The 11 Immutable Laws of Internet Branding, Focus: The Future of Your Company Depends on It