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Title:This Business of Broadcasting
Format Type:Ebook
Author:
Publisher:Billboard Books
ISBN:0823077306
ISBN 13:
Number of Pages:352
Category:Business, Non fiction

This Business of Broadcasting by Leonard Mogel

PDF, EPUB, MOBI, TXT, DOC This Business of Broadcasting This guide provides industry background and career advice in a three part arrangement The first on television covers organizational structures within the networks and stations programming syndication new technology and the structures of cable television The second part on radio focuses programming formats advertising formats advertising

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This Business of Broadcasting, Making It in Book Publishing, The Magazine: Everything You Need to Know to Make It in the Magazine Business, Making It in Public Relations: An Insider's Guide to Career Opportunities, The Magazine, 5/e, Kaplan Careers in Communications and Entertainment, The Magazine: Everything You Need to Know to Make It in the Magazine Business, The Magazine: Everything You Need to Know to Make It in the Magazine Business, Making It in Public Relations: An Insider's Guide to Career Opportunities, Making It in Public Relations: An Insider's Guide To Career Opportunities
No description available, No description available, How book publishing works and how publishing careers are made from a longtime insiderThe fast paced rapidly changing world of book publishing continues to lure young jobseekers and this inside guide will show them how to get started Created by a veteran New York publisher it explains the complex processes by which books are acquired produced distributed and sold and describes the rich variety of publishing houses and programs Readers will learn how to find and land that all important first job br The best places to study publishing including academic training programs and internships br Twenty hot tips for breaking into the industry br The best career paths to follow and how much you can earn br Up to the minute information on shifting employment trends and on opportunities outside of New York, Making It in Public Relations is a comprehensive realistic guide to everything one needs to know when pursuing a successful career in public relations It is an introduction to public relations written for students who want or need a definition of the profession to understand what they are moving into as a career A thorough overview of the various roles and responsibilities involved in PR work the different types of PR functions and activities and its application in a variety of settings and scenarios are provided In fulfilling the book s editorial role author Leonard Mogel profiles the largest public relations firms life on the fast track at a small PR firm how corporate communications is carried on at a large financial institution and public relations for diverse organizations It will be of interest to those studying public relations at the university level recent mass communication journalism and public relations graduates interns in public relations firms and employees in other fields contemplating a move to this profession br